Brandon to lead a new digital retail strategy for both store locations
Charleston Amish Furniture and Foothills Amish Furniture, the largest Amish furniture retailer in South Carolina, has named Brandon as its agency of record. The data-driven agency will lead the company’s digital retail strategy for each store location.
Brandon’s goal for Charleston & Foothills Amish Furniture will be updating the digital media and paid search programs and adopting an integrated approach across all marketing communications. “We are excited about the opportunity to help Charleston and Foothills Amish Furniture grow their business,” said Scott Brandon, CEO of Brandon. “Data, insights and creative ideas are all part of our DNA and we look forward to putting our skills to work for such a great brand.”
Charleston & Foothills Amish Furniture delivers handcrafted Amish, American-made solid wood furniture from wood shops in Ohio, Pennsylvania, and Indiana to the Foothills and Lowcountry of South Carolina. Matt Troyer, the son of an Amish preacher, was inspired to bring the superior line of furniture to the Palmetto state after working at his father’s prospering furniture store in Ohio, Troyer’s Furniture Store. Troyer brings the value and traditions of old-fashioned craftsmanship to each customer who walks through the door.
“Brandon has seamlessly stepped in as our new agency of record without missing a beat and ushered in a completely new, highly-targeted digital campaign,” said Troyer.
For more information about Brandon’s services, visit www.thebrandonagency.com.