News

Brandon’s Media Team Adds New Talent

Date
26 Apr 2023
Author
Brandon
abbie and martin

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Martin Montoya and Abbie Lutz to its media planning team. The new hires are joining an agency regularly recognized as a top advertising agency by Charlotte Business Journal and Clutch. Montoya and Lutz will produce action plans for clients’ advertising campaigns. They will select media platforms that best suit the client’s goals and produce financial plans, media plans, and forecasts.

The newest Media Planner, Martin Montoya, joins Brandon with more than five years of media buying and planning experience. Previously, he was a digital media strategist for clients such as Orangetheory Fitness, MoonPie, Big Lots, and Samsung. Montoya graduated from the University of Tennessee, Knoxville, with a degree in advertising.

Abbie Lutz is also joining Brandon as a Media Planner. Lutz is a veteran in the advertising industry. Her experience includes being an advertising representative, sales coordinator, and media buyer at major companies. She has managed advertising campaigns in the retail, financial services, publishing, consumer packaged goods, and radio industries. She graduated from Mount St. Joseph University with a degree in written communication.

“Our media planners really dive into data and research to put the pieces of the advertising puzzle together for our clients,” said Courtney Olbrich, Brandon’s Media Director. “Martin and Abbie’s extensive experience will be an asset toward ensuring our clients’ success.”

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Cat party
News

FTC and Brandon Launch “We Get You” Campaign Across South Carolina Counties

Farmers Telephone Cooperative, Inc. (FTC) has launched a new multi-platform advertising campaign titled “We Get You” in partnership with long-time agency of record Brandon. 
Jason Garvale
News

Brandon Bolsters Strategic Firepower with the Addition of Jason Garvale as Strategist

Continuing its commitment to delivering results that redefine expectations, Brandon proudly welcomes Jason Garvale to its growing strategy team. As a seasoned strategist with over 15 years of experience spanning tech, health, transportation, nonprofit, and B2B sectors, Jason...
Healthcare Study
News

Brandon Unveils New Healthcare Research: The Future of Healthy Aging and the Rise of the Longevity Consumer

Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates.
Wilmington Health
True care outdoor billboard
See how Wilmington Health rewrote the rules on local care—transforming from underdog to undeniable with a brand built on True Care.
Santee Cooper
lady sitting on counter in laundry room
Our Defeat the Peak campaign proved that when bragging rights are on the line, even peak hours don’t stand a chance.