The integrated data-driven, digitally-centric marketing firm Brandon announces today the hire of Kristi Raines as Content Director. Brandon specializes in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories.
Raines brings 11 years of content creation and marketing experience to Brandon. In previous roles, she managed social and paid media, employer branding, and marketing collateral material development. Raines has work experience in B2B, consumer packaged goods, and healthcare industries. In 2020, she was named one of Comparably’s 18 Inspiring Employer Brand Leaders in the Southeast. Her talent does not stop at content creation. Raines also has extensive experience in human resources communications, functions, and employee experience.
“Brandon is constantly evolving to help our clients achieve success through innovative solutions,” said Tyler Easterling, President and COO of Brandon. “Kristi’s extensive experience and talent will grow our clients’ successes through content strategy.”
Raines is responsible for executing and overseeing content strategy for the agency’s clients. She will work closely with the creative team in developing content that aligns with the brand’s messaging and drives business. Raines will oversee the organic social media, influencer and affiliate marketing teams.