YouTube has become one of the most popular and influential social media platforms, with over 2 billion monthly active users. As a result, it has become an excellent tool for brands to reach and engage with their audience. Let’s explore how brands can utilize YouTube for their marketing strategy.
YouTube provides an opportunity to showcase a brand’s products and services, as well as the lifestyle and activities that may be associated with them. With over 2.5 billion active users including 81% of the American public, YouTube can be a crucial marketing platform for your business or brand.
According to a data report from Wyzowl, 81% of marketers say video has directly increased sales for their business. If your brand hasn’t been utilizing YouTube in its marketing strategy, here are 7 key things to think about before activating a YouTube channel.
The first step for brands is to define your goals. Determine what you want to achieve with your YouTube marketing strategy. Do you want to increase brand awareness, generate leads, or drive more sales? You’ll also want to get to understand your target audience and what they are looking for. This will help you create content that resonates with them and drives engagement.
Next, you’ll want to create a YouTube channel. Your channel should be tailored to the brand’s image and goals. It’s important to ensure that the channel’s layout and design are visually appealing and engaging to the audience. The channel should also include relevant information such as the brand’s mission statement, contact details, and links to their social media platforms.
The quality of the video is key in grabbing the viewer’s attention and keeping him or her engaged. The video should be professionally produced, with high-quality visuals and sound. The content of the video should also be informative, entertaining, and relevant to the brand’s audience. It’s essential to focus on the message of the video and how it aligns with the brand’s values.
Optimizing the video’s title and description is important in order to reach a wider audience. YouTube is owned by Google, so videos uploaded to the platform can rank highly in Google search results. The title should be descriptive, informative, and attention-grabbing. The description should include relevant keywords and phrases that people might search for when looking for similar content. It’s also essential to include links to the brand’s website or other social media platforms in the description. Offering a discount code to the webstore can help too!
Paid advertising on YouTube can be an effective way for brands to reach a broader audience. Over 70% of consumers say they’ve bought a product after seeing it on the platform, according to Google. This means running ads for your brand can lead to high returns. YouTube offers various advertising options, such as in-stream ads, video discovery ads, and bumper ads. Choose the type of ad that best suits your goals and budget.
Much like your other social media platforms, engaging with your audience is essential in building a strong relationship with them. Brands should respond to comments and questions on their videos and interact with their audience on other social media platforms. It’s also key to encourage viewers to subscribe to the channel and share the videos with their friends and family.
Influencer marketing is another popular marketing strategy for brands on YouTube. Brands can collaborate with influencers to create sponsored content that promotes their products or services. This type of content not only helps brands reach a wider audience but also increases their credibility amongst the community.
YouTube can be a powerful marketing tool for your brand. By incorporating YouTube into your marketing strategy, brands can create engaging and effective content that resonates with their audience.
Are you looking to strengthen your brand’s presence in an ever-competitive market? Brandon can cover these bases — and lots more — for your brand. Reach out to our team of marketing professionals today to see how we can help your brand with its marketing campaigns and more.