Blog

Why You, as a Lawyer, Need SEO & PPC

Date
30 Mar 2010
Author
Brandon

Many law firms these days are starting to get serious about their online business.
Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer.

There are two important elements of internet marketing that will help you stay ahead of your competition. These two elements are Search Engine Optimization (SEO) and Pay Per Click (PPC). Some people might say one is better than the other, but the truth is, that a combination of the two will gain you the maximum benefit. PPC is good for short-term benefits, while SEO is good for Long-term benefits.

So, What Will SEO Do For You?

How much thought have you put into Search Engine Optimization? Why is it important and ultimately essential to your success?
The truth is, even if a potential client has decided that they are going to hire you due to your existing reputation, they will often google you anyway to do a “confirmation” check.
If they can’t find your Web site when they Google it, they are going to start having doubts.
You need a strong web presence. This presence reflects the quality of your legal “brand” that you have worked so hard to develop.
You want your clients to be able to find you easily and also to remain impressed once they get to your web site. (but that is another topic.)
Today, having no Google presence would be like having no phone book listing. You want to be visible, and not just visible, but you want to rank highly on Google.
If you or your firm is not showing up in appropriate keyword searches, there’s a problem. SEO is the solution.
Obviously, the “invisible” law firm is not a good thing.

And PPC?

PPC is a quick and cost effective way to increase your online visibility and generate leads.
Lawyers and attorneys should opt for PPC, as it will offer you an instant way to reach qualified prospects.
It creates visibility for your law firm’s website by strategically placing ads in front of internet users who are searching for legal information or lawyers to assist them.

Unlike search engine optimization strategies, which focus on improving your natural search engine results, paid search can provide immediate results. It raises brand awareness, targets specific demographics, and can be as simple or complex as your time line and budget allow. PPC advertising is a proven way to improve your online lead generation and conversion rates.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
ladies power walking
Blog

Why Healthcare Brands Must Shift from Anti-Aging to Pro-Longevity Marketing

For decades, healthcare marketing has defaulted to one narrative: aging equals decline. Wrinkles. Frailty. Disease. The not-so-subtle promise? We’ll help you fight time. But that narrative is breaking. And for today’s aging consumers, it’s not just tired—it’s offen...
Lady adjusting thermostat
Blog

Make Your Energy and Utilities Marketing More Effective With Microtargeting

By leveraging microtargeting, energy and utilities brands can enhance their marketing efforts' effectiveness and make their communications more impactful.
packages on a shelf
Blog

Packaging That Pops — How to Get Your Products to Stand Out in the CPG Aisle

By developing a solid strategy, disruptive design, and clear messaging, your CPG product packaging can stand out where it matters most.
Wilmington Health
True care outdoor billboard
See how Wilmington Health rewrote the rules on local care—transforming from underdog to undeniable with a brand built on True Care.
Santee Cooper
lady sitting on counter in laundry room
Our Defeat the Peak campaign proved that when bragging rights are on the line, even peak hours don’t stand a chance.