Many law firms these days are starting to get serious about their online business.
Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer.
There are two important elements of internet marketing that will help you stay ahead of your competition. These two elements are Search Engine Optimization (SEO) and Pay Per Click (PPC). Some people might say one is better than the other, but the truth is, that a combination of the two will gain you the maximum benefit. PPC is good for short-term benefits, while SEO is good for Long-term benefits.
So, What Will SEO Do For You?
How much thought have you put into Search Engine Optimization? Why is it important and ultimately essential to your success?
The truth is, even if a potential client has decided that they are going to hire you due to your existing reputation, they will often google you anyway to do a “confirmation” check.
If they can’t find your Web site when they Google it, they are going to start having doubts.
You need a strong web presence. This presence reflects the quality of your legal “brand” that you have worked so hard to develop.
You want your clients to be able to find you easily and also to remain impressed once they get to your web site. (but that is another topic.)
Today, having no Google presence would be like having no phone book listing. You want to be visible, and not just visible, but you want to rank highly on Google.
If you or your firm is not showing up in appropriate keyword searches, there’s a problem. SEO is the solution.
Obviously, the “invisible” law firm is not a good thing.
And PPC?
PPC is a quick and cost effective way to increase your online visibility and generate leads.
Lawyers and attorneys should opt for PPC, as it will offer you an instant way to reach qualified prospects.
It creates visibility for your law firm’s website by strategically placing ads in front of internet users who are searching for legal information or lawyers to assist them.
Unlike search engine optimization strategies, which focus on improving your natural search engine results, paid search can provide immediate results. It raises brand awareness, targets specific demographics, and can be as simple or complex as your time line and budget allow. PPC advertising is a proven way to improve your online lead generation and conversion rates.