Woman standing in front of green screen

Why Use Video for Social Marketing

Recent studies suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to quadruple.

Video marketing has come a long way in recent years. It is now the fastest growing advertising medium in the world – and arguably the most effective. Since the advent of YouTube and other social video sites, we have seen an explosion in video, so much so that YouTube is now the second most searched site on the Internet. It started out as a collection of amusing clips and how-to videos, but it has quickly extended to being one of the most effective ways to connect to people. Video marketing lets your audience see and hear you in ways other advertising just cannot match. In my view, with video, you can showcase your products and services to your consumers in the most effective way.

Because of its tremendous growth, businesses cannot neglect video as a viable marketing medium. Video allows businesses to create and share remarkable content with their audience in a way that plain text will never match. People love videos because they do not always have the patience or time to read through a lengthy product description. They would rather opt to watch a video that tells them more than words possibly could.

What’s more, viewers of a product video are 64-85% more likely to buy after watching.

Social Video Marketing

Video marketing now fits perfectly for your social marketing campaign. You can share your videos in any number of networks to grow your online visibility. Videos for websites can quickly become viral and create huge exposure for your website or product. Another plus is that these videos will generally be online forever. Videos have become an integral part of any successful marketing mix. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers.

How to get the most bang for your buck on videos for your business.

Post your video to all your social media channels like Twitter, LinkedIn, Facebook, Pinterest and YouTube. Remember to incorporate them into some of your blog posts and include them in your next email newsletter. Remember, each also presents an opportunity to write a separate blog post.

More ideas? Try adding video to your email marketing campaigns to increase click through rates on your email campaigns. Help drive website metrics by adding a video to every page of your website. You can even increase engagement in traditional offline advertisements by including video (via QR code) to your offline advertising. Supply your sales team with links so they are sending engaging video in their day-to-day sales communications to new prospects and potential customers instead of those pieces of paper they send out now.

Did you know….

Landing Pages with Professional videos generate 4-7x more engagement and response rates.

Videos watched on Mobile Phone generate a 4.5x higher click-through rate than online video.

Those exposed to Banners that included video were 5.6x more likely to visit a marketed site as those exposed to normal banners.

Another study has shown that including video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails that did not contain videos.

Hands down, video can work for you to grow your business because video is the best way to captivate, engage and persuade customers, thus increasing lead conversions of casual browsers into paying customers.

What about you, do you like watching videos on social sites? Do you ever watch videos posted by brands? Talk back and tell us what you think!

Stats courtesty Social Media Today.