One of the worst mistakes made on the Web is to build a site and then leave it alone. Keep it fresh. Add new content regularly and try to update your site at least twice a week, if not more. Make sure that your content is something that will make your visitors keep coming back to your site again and again. For example, you could have a blog, a monthly contest, weekly specials or polls. We see many clients making a huge upfront investment to build a great site but are unprepared to continue to make the site great by keeping it fresh.