A picture really can be worth a thousand words. If you are selling a product, pictures of it are almost mandatory. But even if your Web site is more information-oriented, often a suitable picture can sum up the mood of the article succinctly, thus putting the reader in the right “frame of mind” to read it. Study after study shows that people looking at a Web page will look at the pictures first. If your pictures are properly formatted and are of a reasonable size, most modern browsers will have no problems. Proper coding ensures that the pictures are not loaded until after the text anyway.