Blog

AND THE EMMY GOES TO…NETFLIX?

Date
19 Jul 2013
Author
Brandon
House of Cards poster

It was just a matter of time before an Internet television program was recognized at the highest level by the television industry, validating Internet television as a viable form of high-quality entertainment.

Netflix has come of age, as the streaming service won 14 Emmy nominations, including a nod in the Emmy’s top three categories for House of Cards, a political thriller starring Kevin Spacey and Robin Wright.

Netflix dived into originalprogramming in February of this year with House of Cards, and a second season of 13episodes is currently in production. It marked the first time that shows never aired on traditional broadcast or cable networks were nominated in the top categories including best drama and the performances of its star. In a 2008 rule change, shows distributed over the Internet were eligible for Emmy’s but until now, no web content has cracked top Emmy categories, a shift that reflects the leveling of the playing field.

It’s clear that great television is great television and how it got there doesn’t matter anymore. It’s all television whether people watch it on a mobile device, a tablet or a flat screen.

Bruce Rosenblum, chairman of the Academy of Television Arts and Sciences, said in an interview that the Emmy’s recognition of Netflix isn’t a sign that broadcast networks are any less important. They are still the dominant delivery system. He does, however, see it as a positive sign for the television industry and for consumers who are shaping the shifting landscape for television viewing.

Netflix is the world’s leading Internet television network with more than 36 million members in 40 countries. Netflix has revolutionized the way people watch TV shows and movies. For one monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

How, when and where we view television content continues to change and our choices continue to grow. How has your viewing habits changed over the past five years?

As marketers, we here at The Brandon Agency are always interested in consumer behavior and value insights shared with us.

Let us know!

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
UX/UI Design
Blog

Build Smarter, Sell Faster — UX and Dev Tips for eCommerce That Converts

The best converting website designs are fast, are optimized for mobile and include a UX that’s designed for the user first.
holding laptop, social icons
Blog

Mastering Social Listening for Public Relations

Social listening in PR isn’t just helpful—it’s foundational for brands that want to stay relevant, responsive, and resonant.
Financial Laptop
Blog

Navigating Crisis Communications in Financial Marketing: Key Strategies for Building Resilience

Learn how financial brands can build resilience through proactive crisis communication. Discover key strategies to protect reputation, regain trust, and lead with confidence in any crisis.
Wilmington Health
True care outdoor billboard
See how Wilmington Health rewrote the rules on local care—transforming from underdog to undeniable with a brand built on True Care.
Santee Cooper
lady sitting on counter in laundry room
Our Defeat the Peak campaign proved that when bragging rights are on the line, even peak hours don’t stand a chance.