House of Cards poster

AND THE EMMY GOES TO…NETFLIX?


It was just a matter of time before an Internet television program was recognized at the highest level by the television industry, validating Internet television as a viable form of high-quality entertainment.

Netflix has come of age, as the streaming service won 14 Emmy nominations, including a nod in the Emmy’s top three categories for House of Cards, a political thriller starring Kevin Spacey and Robin Wright.

Netflix dived into originalprogramming in February of this year with House of Cards, and a second season of 13episodes is currently in production. It marked the first time that shows never aired on traditional broadcast or cable networks were nominated in the top categories including best drama and the performances of its star. In a 2008 rule change, shows distributed over the Internet were eligible for Emmy’s but until now, no web content has cracked top Emmy categories, a shift that reflects the leveling of the playing field.

It’s clear that great television is great television and how it got there doesn’t matter anymore. It’s all television whether people watch it on a mobile device, a tablet or a flat screen.

Bruce Rosenblum, chairman of the Academy of Television Arts and Sciences, said in an interview that the Emmy’s recognition of Netflix isn’t a sign that broadcast networks are any less important. They are still the dominant delivery system. He does, however, see it as a positive sign for the television industry and for consumers who are shaping the shifting landscape for television viewing.

Netflix is the world’s leading Internet television network with more than 36 million members in 40 countries. Netflix has revolutionized the way people watch TV shows and movies. For one monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

How, when and where we view television content continues to change and our choices continue to grow. How has your viewing habits changed over the past five years?

As marketers, we here at The Brandon Agency are always interested in consumer behavior and value insights shared with us.

Let us know!