Nick McNeill
Interactive Director
Nick uses his talents in computer science and graphic design to grow the online presence of brands such as Santee Cooper, Southern Tide, frogg toggs, Farmers Telephone Cooperative and Blue Force Gear. A serial marathon runner, his steely determination shines through every brand he grows. As lead user interface designer of the GuestDesk software suite for online hotel reservations, he watched it explode from $1 million in reservations to over $400 million annually.
Step Up Your Website Structure — and Your Brand’s Online Success — With These 7 Tips
In the digital age, your brand’s website is often the first interaction potential customers have with your business. This makes having an effectively structured website critical — not only does it enhance the user experience, but it also plays a crucial role in achieving...
15 Top Trends Brands Can Leverage to Boost Their E-Commerce Results
Especially in today’s fast-moving e-commerce marketplace, staying ahead of the curve (and the competition) is more than just a way to gain a leg up on your business rivals — it’s often critical to a brand’s long-term success. And in an arena where dynamic transformat...
8 Steps to Keep Up with Explosive E-commerce Growth
Business owners can no longer ignore the growth of e-commerce, and that growth is only expected to continue. More than 20% of retail purchases are expected to take place online this year, and that number is expected to grow to 24% by 2026, according to Forbes.
Organic vs. Paid Search Marketing — Which Should I Choose?
According to recent statistics, nearly 70% of consumers’ online journeys begin with a visit to a search engine. And considering this data, it’s abundantly clear: For any brand with an online presence, efforts to achieve high search engine results page (SERP) rankings are...
Improved UX = Increased Business — and These 8 Tips Can Make Your Website More User-Friendly
As 21st century consumers spend more and more time online, their first impressions of any brand are increasingly delivered via the brand’s website. And with studies showing that three in four modern consumers make judgements about a brand’s credibility based on its websi...
Move Your Amazon Listings to the Head of the Class — With A+ Content
As the world’s leading e-commerce marketplace, Amazon can undoubtedly offer big growth opportunities for brands that choose to sell their products there. But these big opportunities also attract large numbers of rival sellers, bringing high levels of competition to the pla...
How to Make Your Product Stand Out with Amazon Selling
Online selling can be an adventure. It can also be lucrative, especially if you’re selling on Amazon. The American multinational tech company maintains more than 300 million active customer accounts, and more than 1.9 million selling partners globally.