Cary Murphy

Cary Murphy

Chief Strategy Officer

Cary Murphy is our Chief Strategy Officer at Brandon. He has been in marketing for over 30 years, starting his own agency from scratch and growing it into a market leader. He sold his agency to Brandon in 2016 and joined their leadership team, bringing his expertise to a wider audience. He’s also our category leader for B2B and CPG, working with clients such as Nucor Steel, Wastequip, Green Giant, Idahoan Foods, and Victory Beer. He helps clients create brand stories and strategies that increase sales, boost customer loyalty, and generate media coverage. He doesn’t settle for the status quo or conventional wisdom. He finds hidden connections and patterns and turns them into compelling narratives that resonate with customers. Cary is a smart and inspiring leader who challenges and supports his peers to do their best work. He believes that discipline is more important than motivation, and that good habits are more powerful than goals. Cary is a leader who combines talent, experience, and passion, with something else. A skill that he learned and honed over decades of practice and experimentation. A skill that helps him uncover the remarkable in both people and products.

Brandon -
Blog

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like food items, ...
Brandon -
Blog

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective ways to boost a brand’s search engine rank...
Doctor have a tough conversation with a patient
Blog

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they are satisfied with their c...
Health care provider conducting virtual visit
Blog

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a picture of priorities, prefe...
Illustrating Inflation
Blog

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a string of boom and bust cycles instead of opportunities for st...
laptop trends
Blog

9 B2B Marketing Trends That Could Boost Your Business in 2024

For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly evolving B2B landscape, ju...
Shopping market aisle
Blog

Conquering the Four Major Challenges Facing CPG Marketers Today

Valued at nearly $11.5 billion globally in 2021 — and predicted to hit nearly $19 billion by 2031 — the consumer packaged goods (CPG) industry saw its omnichannel sales grow by 8.4% in 2022. Of course, the industry deals in essentials that most everyone needs to replenis...
Image depicting differing mindsets
Blog

The Promise to the Customer: A New Mental Model for B2B Marketers

A new study by WARC, The B2B Institute at LinkedIn and renowned strategy expert Roger Martin has found that a clear “Promise to the Customer” can give B2B campaigns a competitive edge.
B2B Marketing
Blog

5 Research-Based Tips for Effective B2B Marketing

If you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget and resources between short-term a...