27Dec 2016

BLUE FORCE GEAR® SELECTS THE BRANDON AGENCY AS AGENCY OF RECORD

Blue Force Gear®, the designer and manufacturer of the world’s finest weapon slings and tactical equipment, today announced that it has selected The Brandon Agency as its Agency of Record. The Charleston, SC-based agency will provide communications planning, creative development, digital, social media, public relations, analytics, media planning, content and e-commerce duties for the rapidly growing company.

Blue Force Gear is best known for the patented Vickers Sling™, which was adopted as the standard issue sling for the U.S.M.C in 2011 and is now used by over 350,000 service members worldwide. Blue Force Gear is also leading the way in the development of lightweight load carriage solutions through their patented material technologies such as Helium Whisper™ modular pouch attachments and the development of the ULTRAcomp® high performance laminate material. With a number of new products in development, Blue Force Gear has aggressive plans to grow the brand across multiple channels.

The Brandon Agency is one of the largest independently owned integrated marketing communications agencies in the Carolinas and is the only certified brand planning agency in South Carolina.

“We were looking for an agency partner that has deep experience in successfully establishing and growing brands, as well as one that understands the digital ecosystem and how to drive ecommerce results and growth,” said Tom Kaleta, Marketing Director at Blue Force Gear. “We were impressed with what The Brandon Agency had been able to do with Southern Tide and is currently doing with Fish Hippie®, frogg toggs®, Williams Knife Co. and Heybo®. We initially hired them for a limited project and our experience with them was so positive it gave us the confidence in their ability to really help us exponentially grow the Blue Force Gear brand.”

“This is obviously a very exciting opportunity for our agency to apply what we know in the apparel and outdoor leisure industries and use it to help Blue Force Gear grow its existing channels and open new ones,” said Scott Brandon, CEO of The Brandon Agency. “We have deep experience in the shooting sports and outdoor categories, and we will use that to develop and execute revolutionary business-building ideas for Blue Force Gear.”

About The Brandon Agency:
The Brandon Agency is a trusted and proven group of ideators who think differently. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Chattanooga, Tenn.; Cleveland, Ohio; Breckenridge, Colo.; and Sofia, Bulgaria, The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 100 and total billings topping $75 million in 2015, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, health care, real estate, technology, and tourism.

About Blue Force Gear:
Blue Force Gear designs the best weapon slings and leads the lightweight equipment revolution with its Ten-Speed® multi-use pouches. They also reinvented MOLLE to be the world’s lightest with their Helium Whisper® pouch attachment system and high-performance laminate, ULTRAcomp™. Unrivaled innovation and attention to detail set Blue Force Gear apart from others in the tactical equipment industry.

Editorial Contact:
Paul Hughes, phughes@thebrandonagency.com, 843-916-2000