The Brandon Agency Acquires Charlotte-Based Digital and Creative Firm Artizen Studio
Acquisition expands capabilities; deepens roots in one of the fastest-growing cities in the Southeast
CHARLESTON, S.C., November 14, 2016 – The Brandon Agency — the most creatively awarded agency in the Carolinas over the last decade — announced today the acquisition of Artizen Studio, a digital and creative design firm based in Charlotte, North Carolina. This acquisition marks The Brandon Agency’s fourth in just three years.
“Growth has been a major focus for the agency — growth for our clients, our employees and our brand,” said Scott Brandon, CEO of The Brandon Agency. “Bringing on Artizen adds greater digital and creative firepower to our staff, as well as great clients to our roster. And, it provides an expanded presence in a city where we have been looking to grow our footprint.”
The acquisition positions the agency with a larger presence in a direct-flight city and adds a strong client base, including additional keynote clients such as Dean Foods, Snyder’s-Lance, Nucor Corporation and S&D Coffee & Tea.
Artizen was established in the mid-1990s to provide companies with the external creative services needed to address marketing and communications needs. The creative firm specialized in design across a broad range of media including digital, print, web, video and photography in addition to in-demand services such as app development.
The addition of Artizen’s staff to The Brandon Agency provides further strength in app development, video editing, animation and photography, while deepening its bench on web development. All staff will maintain their current clients and work, providing a seamless transition in day-to-day business. Owner and Creative Director of Artizen Studios Cary Murphy has moved into a new role at The Brandon Agency as the Regional President and Group Creative Director.
"Working with my clients and helping them succeed is what drives me every day,” said Murphy. “And we haven’t always had the ability to be a true, full service partner. The Brandon Agency is a perfect pairing for Artizen in that they’re able to add strength to our already strong creative team and provide new depth and expertise in areas like PR, digital and traditional media buying, research, SEO, social media, turnkey e-commerce development and sales support. They offer all the resources that businesses need to win, and I’m excited to have them in Charlotte.”
Among the new services available to Artizen’s client base, The Brandon Agency offers expertise through an extensive in-house consumer panel. The panel was developed by the agency and is comprised of over 3,500 people to provide the capability to uncover consumer truths across multiple demographic and psychographic segments. These unique insights help the agency develop revolutionary business building ideas that help clients grow.
The Brandon Agency has been the driving force behind many well-known brands including Fish Hippie, CresCom Bank, Santee Cooper, HTC, Williams Knife Co., Brittain Resorts & Hotels and Beaufort, S.C., developing and delivering tangible results that positively impact business.
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