Let’s start off with our definition of social media. Social media is the art of engaging people across multiple social channels to become advocates and evangelists for your brand. It sounds easy, but it’s really not. It requires strategy, knowledge, skills, tools, commitment and most important, an open-mind – All skills that we have as a social media agency. The game has changed, the tools have changed and the way we talk to customers has changed – are you ready? Still questioning whether you need it?
Here at The Brandon Agency we use a holistic approach to social media. Our social media team has deep experience in digital PR, advertising, creative development, custom web programming, search engine optimization and interactive marketing. We’re the most experienced social media agency South Carolina has.
We look at each client differently but apply a common set of fundamentals and principles to each. At the end of the day we deliver results to our clients based on their goals and objectives, by creating a dialogue between consumers and brands. Success is no longer measured by reach and frequency, but by the power of two-way interactivity and involvement. We work to give a brand’s core audience a “Voice” and turn customers into evangelists. Most importantly, we use existing customers to gain new ones.
With each client we are committed to delivering a three-step approach that has helped us become the top social media agency in Myrtle Beach, the top social media agency in Charleston and the top social media agency in Charlotte. And, of course, this approach is sure to help businesses effectively reach their target audience.
The first step of the process begins with strategic consulting. We start with a solid foundation of strategic insights, visions and planning. Critical to this process is establishing a relationship between the company’s brand and culture relative to the social media effort. We develop policies and procedures to address any and all circumstances so rather than react we can be proactive in our approach.
The second step of the process is social application development, which is designed to support your brand. As the tools available continue to evolve, we work to establish which techniques will work best to accomplish the strategy that has been laid out.
Having established a strategy and tactics for your brand, the final step of the process is consumer engagement – that’s when the conversation begins. We actively manage your social identity and tap into the power of conversation. We monitor and respond to conversations that are already happening while facilitating conversations from others. We engage, we learn, we refine.