Our Marketing Approach
Media and technology have changed. As a result, the way we communicate has changed. Yesterday’s consumer had advertising directed at them. They viewed the message after it had been shaped.
Today’s consumers are different. They are more informed, connected, skeptical, empowered and demanding – all because of the Internet and Social Media. They seek out the communications with the goal of shaping, engaging and actively participating in the messaging. Therefore, to be effective in reaching and engaging today’s consumer, we always start with the end in mind – our clients’ most desired response – and build.
By combining the traditional agency disciplines into a more efficient and effective structure, we have identified consumer-engaged channels to break through the information clutter.
Paid channels- include any paid media.
Earned channels- include PR, reviews, blogs, social networks posts, tweets.
Owned channels- include website, employees, in-store, database, social networks posts.
We call ourselves an advertising agency but in this day that means so much more than it once did.
The Brandon Agency is a full service advertising agency, meaning we can do whatever is needed to bring businesses to the forefront of people’s minds. That once meant buying advertising space – and that still plays a role – but there are hundreds of other channels and ways to reach people now. And we are able to dip our toes in all of them.
We’re the largest advertising agency Myrtle Beach has, and we’re working on becoming the largest advertising agency Charleston has and the largest ad agency Charlotte has.
But it’s not all about size. It’s about quality of work. And we would also say that we’re the best advertising agency South Carolina has.
We have depth of knowledge and skill that we want to put to work to deliver results.