Wastequip
The Specs
Client
Wastequip
Industry
B2B
Services
Marketing Intelligence
Media & Digital Strategy
Public Relations
Creative & Content
Twelve Brands.
One Bold Move.
One Bold Move.
When a private equity firm stitched together 12 top waste equipment brands, they didn’t just build a powerhouse—they built Wastequip. But under the surface? Chaos. Confused branding. Disconnected sales. Missed millions. To lead the $65B waste industry, Wastequip didn’t need another logo. It needed a war cry.
Approach
One Brand to Rule Them All
We cracked the code by flipping the narrative: Wastequip’s edge wasn’t in its parts—it was in its power to bring them all together. Containers. Trucks. Tech. Scale. Financing. Nobody else had the full deck. We positioned Wastequip as the one-stop, no-compromise provider—and made sure the industry couldn’t miss it.
All-In-One Positioning
A Category of One
We dropped the siloed story and built a new identity around one undeniable claim: Wastequip is the only true all-in-one waste equipment provider. That wasn’t branding. That was truth—weaponized.
Unified Creative Message
Mailers That Make Moves
We told the story with bold, no-fluff creative. A sharp 2-minute animation clarified the chaos. A heavyweight video mailer hit key desks like a sledgehammer. The message? Wastequip takes the guesswork out of buying—and puts confidence back in.
Media + Sales Enablement Campaign
From Clicks to Contracts
We launched a full-funnel blitz: LinkedIn, paid search, and trade pubs to grab attention. Landing pages and sales decks to close deals. Trade show materials to own the room. This wasn’t just marketing—it was a sales engine, firing on all cylinders.
Results
More Than a Campaign—A Catalyst
“All-In-One” didn’t just get noticed—it got results. It changed the game.
3,000% ↑
ROI on initial investment
256% ↑
spike in earned media coverage
327% ↑
surge in bottom-funnel leads
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