Anakeesta

High above Gatlinburg sits Anakeesta—a mountaintop world of treetop bridges, glowing gardens, and sweeping Smoky Mountain views. But despite its charm, most travelers didn’t know it was there. With big-name neighbors like Dollywood stealing the spotlight, our challenge was clear: turn this hidden gem into a must-see destination before vacation plans were made. Because early imagination leads to early bookings.

Families don’t just plan trips—they plan moments. And our research showed that the real decision-makers (moms aged 35–55) were booking excursions months in advance, looking for experiences that felt equal parts magical and memorable. So we gave them one. There’s Magic in the Mountains was more than a tagline—it was a feeling, captured in sweeping drone shots, playful family moments, and visuals that looked straight out of a storybook.

We captured Anakeesta’s magic the only way you can: by going up the mountain and telling the story ourselves. With new photo and video content shot across the park, we built a brand world full of misty mornings, golden light, and wide-eyed kids. From billboards to booking pages, every touchpoint got a makeover—anchored by a voice that felt warm, adventurous, and just a little enchanted.

Our media plan didn’t just show up—it swept people off their feet. We launched full-funnel campaigns across Meta, Pinterest, TikTok, OTT, and pre-roll, mixing dreamy visuals with action-driving creative. Whether families were watching vacation vlogs, scrolling for inspiration, or checking the weather, we were there—reminding them that magic was only a mountaintop away.

When travelers searched for “things to do in Gatlinburg,” we made sure Anakeesta wasn’t just on the list—it was the list. A hyper-targeted paid search and SEO strategy captured high-intent queries at just the right moment, pushing users straight from curiosity to cart with nothing but blue skies and buy buttons in between.

The campaign didn’t just lift awareness—it transformed Anakeesta into a must-see destination. By leaning into emotion, optimizing media, and modernizing the digital experience, we drove unprecedented engagement and revenue, turning a hidden gem into a headline act.