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Idahoan
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Idahoan: Mash Madness
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Owning A Moment In Time
We helped Idahoan capitalize on the March Madness basketball tournament with a mini-campaign to drive engagement and awareness. Our team launched the “Mash Madness” contest in which fans picked their favorite products to advance through a series of brackets. We created a series of videos, stickers, recipes, graphics and more as part of the project. Whoever chose the right product as champion earned the chance to win a cash prize. The campaign drove significant awareness and engagement for the brand. Contact us for the full case study.
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