Idahoan: Mash Madness

Owning A Moment In Time

We helped Idahoan capitalize on the March Madness basketball tournament with a mini-campaign to drive engagement and awareness. Our team launched the “Mash Madness” contest in which fans picked their favorite products to advance through a series of brackets. We created a series of videos, stickers, recipes, graphics and more as part of the project. Whoever chose the right product as champion earned the chance to win a cash prize. The campaign drove significant awareness and engagement for the brand. Contact us for the full case study.

Want to see more work?