Advantages and Disadvantages of Mobile MarketingAccording to the Pew Research Center, 96% of Americans own a cellphone of some sort. And in 2019, the share of Americans who own a smartphone registered at 81% — that’s up 46% from 2011.
OUTDOOR: Traditional vs. DigitalBefore getting into the differences of traditional and digital outdoor advertising, I think it’s best to give some history of the industry.
Mobile TrendsWondering where mobile will head next? Is this the “year of the mobile”?
QR Codes. What Are They All About?Those little black and white squares…you may have seen them in a magazine ad or on the back of a postcard and wondered what the heck is it and what’s its purpose? They’re called QR (Quick Response) Codes. Simply put,...
The Royal Wedding – A Social Media EventThings sure have changed since July 29, 1981 when Prince Charles and Lady Diana Spencer wed. A worldwide TV audience of more than 750 million watched their wedding. Obviously, Will and Kate’s nuptials will be the biggest since the marriage...
Feeling nostalgic? So are some marketers.You could say, ”what goes around comes around”…at least that is what I said when I recently saw the Pepsi and Mountain Dew “throwback” cans on the shelf of my local Wal-Mart. When I saw the “new” look I did...
Cruising and Facebook…It's a Social ThingCruising is absolutely my most favorite thing to do for a vacation. I’ve been on four so far, and believe me, they’ve been some of the best experiences of my life and I’ve met a lot of great people.