Advantages and Disadvantages of Mobile Marketing

In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of today’s Americans own a cellphone of some sort. And as of 2021, the share...

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QR Codes. What Are They All About?

Those little black and white squares…you may have seen them in a magazine ad or on the back of a postcard and wondered what the heck is it and what’s its purpose? They’re called QR (Quick Response) Codes. Simply put,...

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The Royal Wedding – A Social Media Event

Things sure have changed since July 29, 1981 when Prince Charles and Lady Diana Spencer wed. A worldwide TV audience of more than 750 million watched their wedding. Obviously, Will and Kate’s nuptials will be the biggest since the marriage...

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Feeling nostalgic? So are some marketers.

You could say, ”what goes around comes around”…at least that is what I said when I recently saw the Pepsi and Mountain Dew “throwback” cans on the shelf of my local Wal-Mart. When I saw the “new” look I did...

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Cruising and Facebook…It's a Social Thing

Cruising is absolutely my most favorite thing to do for a vacation. I’ve been on four so far, and believe me, they’ve been some of the best experiences of my life and I’ve met a lot of great people.

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