Nick McNeill
Interactive Director
Nick uses his talents in computer science and graphic design to grow the online presence of brands such as Santee Cooper, Southern Tide, frogg toggs, Farmers Telephone Cooperative and Blue Force Gear. A serial marathon runner, his steely determination shines through every brand he grows. As lead user interface designer of the GuestDesk software suite for online hotel reservations, he watched it explode from $1 million in reservations to over $400 million annually.
Elevate Your Brand’s Customer Communications With Conversational Marketing
In the 21st century business world, consumers have grown to expect personalized service … any day of the year, and around the clock. And with the development of the internet and instant messaging — along with the help of conversational marketing — today’s...
Data Driven Attribution Unraveled
Attribution has been one of the central problems for marketers since the beginning of analytics. How much credit should we attribute to a specific channel? Although there is no one-size-fits-all answer, everyone agrees that the default Last Non-Direct Click Attribution in Un...
5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance
It should come as no surprise to anyone — especially not to experienced marketers — that by knowing more about customers, their needs and what drives their buying decisions, brands can create stronger consumer connections and elevate sales.
As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider
HTTP cookies (aka “web cookies,” “browser cookies,” “internet cookies” or simply “cookies”) have been working behind the scenes on consumers’ computers for more than a quarter of a century now. They have roots tracing back to the early 1990s — and initial...
Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin
Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re ...
How to Write Content That Improves Your Site’s SEO Results
Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO copywriting is something of an ar...
Put Google Discover to Work for Your Business in These 2 Impactful Ways
In any industry, it is crucial for good leaders — and even rank-and-file workers — to stay on top of the latest industry news, insights and trends. And for everyday Americans looking to grow their knowledge and skills in nearly any area, it is important to keep informed.
Why (and When) Your Brand Should Use A/B Testing
As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which can help brands big and small...