Aug
31
2022
Posts by Cary Murphy
Aug
16
2022
CPGs: Strategy to Navigate Inflation
Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...
Apr
07
2022
The Importance of Aligning Your B2B Sales and Marketing Teams
No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...Read More about The Importance of Aligning Your B2B Sales and Marketing Teams
Oct
28
2021
Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know
Long before the pandemic, a trend was occurring in which retailers began selling more products online. Consumers were becoming more comfortable using the internet to shop for products, which could be found, purchased, and delivered easier than ever. These forces...Read More about Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know
May
21
2021
5 Tips and Best Practices for Your B2B Website
Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.Read More about 5 Tips and Best Practices for Your B2B Website
Mar
17
2021
Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights
The Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to...Read More about Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights
Nov
18
2020
An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles
Every marketer wants consumer data. But if you’re a nationwide retail chain with over a thousand locations and tens of thousands of daily transactions, the amount of data flowing in can be overwhelming. How can you process all this data...Read More about An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles
Oct
20
2020
Lead Generation: 3 B2B Marketing Experts Weigh in
The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...Read More about Lead Generation: 3 B2B Marketing Experts Weigh in