Posts by Cary Murphy

B2B Marketing
Jun
20
2023

5 Research-Based Tips for Effective B2B Marketing

If you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget...

Read More about 5 Research-Based Tips for Effective B2B Marketing

Bag of groceries
May
05
2023

How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

The consumer packaged goods (CPG) industry is facing unprecedented challenges and opportunities in 2023. The COVID-19 pandemic has accelerated many disruptive trends that are reshaping consumer behavior and expectations, such as personalization, digital-native brands, data privacy, omnichannel experience, and sustainability....

Read More about How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

BuildYourBrand
Jan
05
2023

7 Brand-Building Tips for Start-Ups and Small Businesses

For any business — large or small, new or well-established — good branding is an important key to long-term success. After all, a business’s brand serves as its public face among consumers, helping to build recognition, trust and (hopefully in...

Read More about 7 Brand-Building Tips for Start-Ups and Small Businesses

web3
Aug
31
2022

Web3: An Intro for CPG Marketers

In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...

Read More about Web3: An Intro for CPG Marketers

Illustrating Inflation
Aug
16
2022

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

Read More about CPGs: Strategy to Navigate Inflation

Coworkers
Apr
07
2022

The Importance of Aligning Your B2B Sales and Marketing Teams

No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...

Read More about The Importance of Aligning Your B2B Sales and Marketing Teams

5 Tips and Best Practices for Your B2B Website
May
21
2021

5 Tips and Best Practices for Your B2B Website

Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.

Read More about 5 Tips and Best Practices for Your B2B Website

Photo of man with images of various data behind him
Mar
17
2021

Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights

The Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to...

Read More about Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights