Cary Murphy, Author at The Brandon Agency

Apr

07

2022

The Importance of Aligning Your B2B Sales and Marketing Teams

No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...

Oct

28

2021

Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know

Long before the pandemic, a trend was occurring in which retailers began selling more products online. Consumers were becoming more comfortable using the internet to shop for products, which could be found, purchased, and delivered easier than ever. These forces...

5 Tips and Best Practices for Your B2B Website

May

21

2021

5 Tips and Best Practices for Your B2B Website

Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.

Photo of man with images of various data behind him

Mar

17

2021

Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights

The Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to...

Person holding phone and working on computer

Nov

18

2020

An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles

Every marketer wants consumer data. But if you’re a nationwide retail chain with over a thousand locations and tens of thousands of daily transactions, the amount of data flowing in can be overwhelming. How can you process all this data...

Chess pieces on top of a table with "Leads," "Prospects," "Customers"

Oct

20

2020

Lead Generation: 3 B2B Marketing Experts Weigh in

The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...

Posts by Cary Murphy

The Importance of Aligning Your B2B Sales and Marketing Teams

Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know

5 Tips and Best Practices for Your B2B Website

Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights

An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles

Lead Generation: 3 B2B Marketing Experts Weigh in

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