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The Importance of Aligning Your B2B Sales and Marketing Teams

No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...

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5 Tips and Best Practices for Your B2B Website

5 Tips and Best Practices for Your B2B Website

Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.

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Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights

The Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to...

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Lead Generation: 3 B2B Marketing Experts Weigh in

The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...

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