Cary Murphy, Author at Brandon

Mar

07

2024

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...

Feb

29

2024

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...

Doctor have a tough conversation with a patient

Feb

20

2024

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Jan

05

2024

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

Dec

05

2023

9 B2B Marketing Trends That Could Boost Your Business in 2024

For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly...

Oct

27

2023

Conquering the Four Major Challenges Facing CPG Marketers Today

Valued at nearly $11.5 billion globally in 2021 — and predicted to hit nearly $19 billion by 2031 — the consumer packaged goods (CPG) industry saw its omnichannel sales grow by 8.4% in 2022. Of course, the industry deals in...

Sep

26

2023

The Promise to the Customer: A New Mental Model for B2B Marketers

A new study by WARC, The B2B Institute at LinkedIn and renowned strategy expert Roger Martin has found that a clear “Promise to the Customer” can give B2B campaigns a competitive edge.

Jun

20

2023

5 Research-Based Tips for Effective B2B Marketing

If you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget...

May

05

2023

How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

The consumer packaged goods (CPG) industry is facing unprecedented challenges and opportunities in 2023. The COVID-19 pandemic has accelerated many disruptive trends that are reshaping consumer behavior and expectations, such as personalization, digital-native brands, data privacy, omnichannel experience, and sustainability....

Posts by Cary Murphy

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

Regional Insights & Trends: Healthcare Habits in the Southeast

CPGs: Strategy to Navigate Inflation

9 B2B Marketing Trends That Could Boost Your Business in 2024

Conquering the Four Major Challenges Facing CPG Marketers Today

The Promise to the Customer: A New Mental Model for B2B Marketers

5 Research-Based Tips for Effective B2B Marketing

How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

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