Cary Murphy

Cary Murphy

Chief Strategy Officer

Cary Murphy is our Chief Strategy Officer at Brandon. He has been in marketing for over 30 years, starting his own agency from scratch and growing it into a market leader. He sold his agency to Brandon in 2016 and joined their leadership team, bringing his expertise to a wider audience. He’s also our category leader for B2B and CPG, working with clients such as Nucor Steel, Wastequip, Green Giant, Idahoan Foods, and Victory Beer. He helps clients create brand stories and strategies that increase sales, boost customer loyalty, and generate media coverage. He doesn’t settle for the status quo or conventional wisdom. He finds hidden connections and patterns and turns them into compelling narratives that resonate with customers. Cary is a smart and inspiring leader who challenges and supports his peers to do their best work. He believes that discipline is more important than motivation, and that good habits are more powerful than goals. Cary is a leader who combines talent, experience, and passion, with something else. A skill that he learned and honed over decades of practice and experimentation. A skill that helps him uncover the remarkable in both people and products.

Customer Journey Mapping
Blog

Optimize Your B2B Customer Journey With Advanced Data Mapping

Most B2B brands are sitting on a gold mine of data about their customer journeys. But having the data and knowing how to use it effectively are two vastly different things. Fortunately, taking a smart, structured approach to data analysis can transform scattered information ...
mobile shopping
Blog

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers...
grocery store
Blog

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel managem...
guy working on laptop
Blog

Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex tha...
Team working together at table
Blog

The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts

Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, busi...
new product speech bubble
Blog

Mastering the Art of Product Launches: A Guide for CPG Brands

For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.
Girl checking out at store
Blog

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.
people looking at phones
Blog

Unlocking Growth: How B2B Social Media Ads Have Changed the Game

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a significant evoluti...
Brandon -
Blog

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like food items, ...