Mar
12
2025
Posts by Cary Murphy
Feb
06
2025
Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns
As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex than B2C...Read More about Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns
Jan
29
2025
The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts
Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, business-boosting benefits.Read More about The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts
Jan
09
2025
Mastering the Art of Product Launches: A Guide for CPG Brands
For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.Read More about Mastering the Art of Product Launches: A Guide for CPG Brands
Dec
12
2024
How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement
For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.Read More about How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement
Jun
27
2024
Unlocking Growth: How B2B Social Media Ads Have Changed the Game
In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...Read More about Unlocking Growth: How B2B Social Media Ads Have Changed the Game
Mar
07
2024
Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors
For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...Read More about Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors
Feb
29
2024
Boost Your B2B Brand’s Content Marketing With These 10 Tactics
No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...Read More about Boost Your B2B Brand’s Content Marketing With These 10 Tactics
Feb
20
2024
Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast
As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...Read More about Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast
Feb
07
2024
Regional Insights & Trends: Healthcare Habits in the Southeast
Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...Read More about Regional Insights & Trends: Healthcare Habits in the Southeast