Williams Knife

Sharpening a new brand’s strategic and creative approach.

We built the Williams Knife brand from scratch creating everything from their strategic positioning, logo and brand guide to their advertising, social, website and content presence. Through our strategic process, we uncovered a new positioning for Williams Knives that focused on their handcrafted, heirloom quality. The new tagline, “Legendary Knives for Legendary Lives” spoke to not just the stories and adventures you’d make using our product, but to the idea of passing the knife on to future generations to help your legacy live on.

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