Madison Creek Outfitters
The Specs
Client
Madison Creek Outfitters
Industry
Lifestyle Apparel
Outdoors
Services
Influencer Management
Media Research & Analysis
Email Marketing
Marketing Intelligence
Video & Production
Media & Digital Strategy
Public Relations
Social Media
Brand Strategy
Interactive & Analytics
Creative & Content
Redefining Outdoor Luxury
Madison Creek Outfitters had the craftsmanship, the legacy, and the loyal base—but sales had plateaued. In a category crowded with hyper-functional gear and trend-chasing fashion, MCO needed a new lane. The opportunity? Reposition the brand not just around the outdoors, but around the idea of adventure—style-driven, emotionally rich, and unmistakably American.
Approach
From Fieldwear to Lifestyle Icon
Customer insights revealed a key truth: people weren’t wearing MCO for the hunt—they were wearing it for the look. That unlocked a powerful shift. We elevated the brand from utility to identity, launching a full repositioning under the banner of American Adventure Wear. The “Adventure is Calling” campaign brought this vision to life with cinematic storytelling, elevated digital experiences, and targeted media built to convert.
Brand & Content Strategy
Romancing the Modern Outdoors
We built a bold, differentiated brand platform rooted in emotional connection. From iconic Western landscapes to storytelling steeped in heritage and aspiration, every photo, caption, and moment said: this isn’t just what you wear outside—it’s who you are out there.
Digital Experience
Built to Inspire. Designed to Sell.
A reimagined Shopify site combined lifestyle content with frictionless UX. Elevated product imagery, refined messaging, and new email journeys turned browsers into loyal buyers.
Performance Media & Search
Fueling Growth with Precision
Full-funnel paid social and search campaigns reached both the adventure-curious and the ready-to-buy. SEO efforts expanded discoverability, while paid ads and retargeting pushed high-intent shoppers over the line.
Results
Adventure, Amplified
This wasn’t just a repositioning—it was a relaunch. In one year, MCO transformed from a legacy brand to a breakout lifestyle contender.
370% ↑
total revenue increase
257% ↑
YoY growth in online sales
19.4% ↑
boost in average order size
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