Idahoan Foods
The Specs
Client
Idahoan Foods
Industry
CPG
Services
Social Commerce
Influencer Management
Paid Social Media
Email Marketing
Video & Production
Search Marketing
Social Media
Brand Strategy
Creative & Content
The Spicy Collab That Shook the Feed
When Idahoan Foods teamed up with Tapatio, it wasn’t just a mashup—it was a flavor collision. The goal? Make sure spice lovers didn’t just see it … they felt it. With hot sauce culture booming and bold collabs heating up shelves, Idahoan needed a campaign that could keep up. We set out to turn this spicy side dish into a main event—starting with the most visual platform of all: Instagram.
Approach
Scroll. Drool. Repeat.
To ride the heat wave, we built a social-first campaign designed to ignite feeds and fuel conversation. Our recipe? A full content suite of bold product photography, punchy videos, and sizzling motion graphics that made mashed potatoes look like must-haves. We leaned into the unexpected pairing—comfort meets kick—and crafted every asset to be as shareable as it was craveable. From teaser reels to recipe inspo to fire-laced GIFs, everything was built to stop thumbs, spark comments, and grow Idahoan’s spice cred.
Results
This Collab Brought the Heat
In just 12 weeks, Idahoan’s boldest flavor drop lit up social and brought new life to the pantry aisle.
16m+ ↑
impressions across social
74% ↑
increase in Instagram followers
79% ↑
increase in engagements
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