Giving new meaning to the HTC brand.
As a local company with the area’s most advanced fiber network, HTC truly lives and works in the communities where they do business. And they back up their local community mindset by supporting community initiatives. We saw an opportunity to leverage their local knowledge and hometown support as a way to position their brand against some of the larger media giants in their category. The result was a new message that changed the meaning of HTC’s acronym to stand for Here To Connect. This new brand campaign let their target know that HTC truly is “here” in the community to help them save money, connect to what matters most, and help our communities thrive.