Hampton Farms
The Specs
Client
Hampton Farms
Industry
CPG
Services
Website & App Development
Email Marketing
Marketing Intelligence
Video & Production
Media & Digital Strategy
Brand Strategy
Creative & Content
Flavor Too Bold to Wait
When Hampton Farms cooked up its boldest in-shell peanut yet—Spicy Dill—they had flavor to spare, but not much inventory. With supply limited and buzz waiting to be built, they needed a launch that felt exclusive, urgent, and irresistible. The challenge? Make a big splash with a small batch.
Approach
Small Drop. Big Flavor.
We turned a product limitation into a marketing advantage. By crafting a VIP-only soft launch, we created an “if you know, you know” moment for Hampton Farms’ biggest fans. With targeted outreach, exclusive access, and a dash of flavor-forward hype, we made Spicy Dill feel less like a product drop—and more like a secret handshake.
Email Marketing
VIPs, This One's for You
We curated a list of in-shell superfans and gave them first dibs. A teaser email promised early access. The call-to-action? Bold, limited, and exclusive. Recipients were sent to a hidden landing page built for one purpose: fast, flavorful conversion. With spicy copy and a ticking clock, it delivered.
Paid Social
Test. Learn. Sell Fast.
With inventory tight, every impression counted. We launched a series of paid social ads with one mission: find the flavor hook that converted. From bold headline tests to playful animations and static teasers, we explored multiple message and format variations. The winning combo? Flavor-first messaging paired with a clear call to action. Retargeting ensured interested snackers came back to seal the deal.
Results
A Limited Launch That Delivered Big
In just 10 hours, our spicy little secret turned into a fast-moving hit. The soft launch strategy drove sky-high engagement and sold through limited inventory with precision.
244% ↑
increase in placed order rate
49% ↑
email open rate
11% ↑
conversion rate
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