A Prescription for Growth

A health scare can stop you in your tracks. In the span of a few heartbeats, you’re reminded that nothing else matters. At Wilmington Health they don’t see “patients”, they see people. Real people, with real fears. And the providers at Wilmington Health care about them…Truly. 

We developed a statement campaign around the idea of “True Care” allowing us to claim a leadership position of high quality and value. We implemented an integrated approach featuring digital and social elements for the first time in the history of the organization.