Service: Interactive & Analytics
Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies
For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
The AI Paradox: Why Technology Needs a Human Touch
AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up”it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will ...
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
Building a Seamless Patient Journey With Omnichannel Marketing Strategies
You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the driving concept behind omnichannel mar...
Advertising Agency Brandon Reenvisions Primal Pet Foods’ Website to Coincide with Brand Packaging Redesign
Integrated marketing agency Brandon has redesigned the website of Primal Pet Foods, a leading manufacturer of fully prepared, premium-quality raw foods, treats, and chews for dogs and cats. The agency recently launched the site to coincide with the debut of new packaging.
Attract More Visitors to Your Destination With Data-Driven Travel Campaigns
By employing powerful, data-driven tourism marketing strategies, chambers of commerce and destination marketing organizations (DMOs) can rev up visitor numbers — and ramp up area revenues. We’ll share a collection of tourism marketing ideas that could help your chamber o...
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG) market. And in many ways, pet food brands fac...
