How Healthcare Brands Can Lead In the Longevity Economy
Data-driven insights to help healthcare brands build trust, personalize care, and win aging consumers who are playing to win, not playing not to lose.
Aging Isn’t a Problem — It’s an Opportunity
Today’s aging adults aren’t waiting to break—they’re building, living, and actively managing their health. But most healthcare marketing still talks to them like fragile patients instead of empowered decision-makers. Brandon’s research reveals exactly what these consumers want—and how healthcare brands can realign messaging, care models, and marketing to meet rising expectations.
What Aging Consumers Are Really Telling Healthcare Brands
Aging audiences are proactive, wellness-driven, and expect healthcare to fit their lives. The data paints a clear picture:
Key Insights:
- 73.6% say preventive care is very important.
- 49.8% want healthy lifestyle solutions; 47.2% seek longevity-focused care.
- Over 50% use supplements, wearables, and home diagnostics to manage health.
- 41.2% want personalized care tailored to individual health goals.
- Trust hinges on quality (47%) — poor communication (70.2%) is the biggest trust killer
Healthcare brands have a clear mandate: personalization, prevention, digital simplicity, and trust-building must sit at the core of every message and service offering.
Your New Marketing Playbook for the Longevity Economy
- Shift from “anti-aging” to pro-longevity narratives.
- Personalize messaging to reflect individual health goals, not generic age groups.
- Simplify and humanize digital health experiences.
- Build trust through transparency, data privacy, and empathetic communication.
- Position preventive care as the foundation of engagement.
Get the Full Data. Power Your Healthcare Marketing Strategy.
Access the full research report packed with consumer data, marketing insights, and actionable strategies to help your healthcare brand lead in the longevity economy.
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