The Brandon Agency, the only certified brand-planning agency in the Carolinas, has been selected as the agency of record for the Pinehurst Southern Pines Aberdeen Area Convention and Visitors Bureau.
The Brandon Agency will manage a range of marketing initiatives for the CVB aimed at telling a broader story of the Pinehurst area destination. Along with bringing on Phil Werz as the new President and CEO, the CVB also looked for an experienced marketing partner with expertise in destination marketing. Given The Brandon Agency’s instrumental success in building the Myrtle Beach golf brand and its tenured expertise in the travel and tourism segment, the Agency became the ideal choice for this partnership.
Scott Brandon, CEO of The Brandon Agency expressed his excitement stating, “The Pinehurst area is an iconic brand, “Home of American Golf,” and we are thrilled to leverage our deep experience in destination marketing to generate increased awareness for all the experiences this wonderful market has to offer – on top of its storied golf history.”
Known as the home of American golf, the Pinehurst, Southern Pines, Aberdeen Area has a storied legacy of golf unlike any other place in the country; along with world-class dining and shopping, outdoor adventures, equestrian facilities, and more. With a wide variety of hotels, resort-style accommodations and meeting spaces, it’s also an ideal location for corporate events and group outings.