Last night, the Brandon Agency was recognized with a Silver Wing Award at the S.C. Public Relations Society of America’s annual Mercury Awards event, for the agency’s 2013 media relations campaign for the Beaufort Regional Chamber of Commerce.
The media relations campaign’s objective was to increase overall interest in Beaufort, S.C. as a travel destination, and goals included garnering national and regional exposure for the city as a travel destination and leveraging awards and honors for the city that result in media coverage.
During 2013, Beaufort received media coverage from top tier national and regional targets, including: USA Today, “Good Morning America”, “TODAY” Show, Coastal Living, Associated Press, Charlotte Observer, Atlanta Journal-Constitution, The News & Observer, The Post and Courier and Fox News. The momentum from 2013 has also resulted in confirmed coverage for 2014 with Southern Living, HISTORY Channel and Smithsonian Magazine.
The media relations campaign also included leveraging honors received by Beaufort from Coastal Living and TripAdvisor to garner additional national media coverage. After being named a finalist in Coastal Living’s “America’s Happiest Seaside Town” list, readers voted Beaufort, S.C. its #1 pick. The accolade was pitched to media outlets and additional coverage included: USA Today, “TODAY” show, Associated Press, The New York Times, Huffington Post, Fox News and ABC News. TripAdvisor’s readers named Beaufort’s Hunting Island beach a ‘top U.S. beach’ and the honor was covered by media outlets, such as Fox News, USA Today and Yahoo!.
“We’re pleased to be recognized with a Silver Wing Award for our efforts with Beaufort,” said Scott Brandon, CEO of The Brandon Agency. “Last year was a huge year for the city and we’ve got more great things planned for 2014.”
“Our partnership with the agency has helped impact toursm and interest for Beaufort,” said Robb Wells, tourism division executive with the Beaufort Regional Chamber of Commerce, “We look forward to continued success and making an impact through our public relations efforts.”
The Beaufort Regional Chamber of Commerce represents the city of Beaufort, the second oldest city in South Carolina. Founded by the British in 1711, the city has a rich history that dates back centuries with ties to the Revolutionary and Civil Wars. The city generates approximately two million visitors annually, and is regarded as one of the most diverse communities because of its historic character and prominent architecture.
To learn more about Beaufort, visit www.BeaufortSC.org.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a fully integrated marketing agency with offices in Breckenridge, Colo.; Charleston, S.C.; Charlotte, N.C.; Cleveland, Ohio; Myrtle Beach, S.C.; and Sofia, Bulgaria. Being the most creatively awarded agency in North Carolina, South Carolina and Virginia for the past 12 years, The Brandon Agency’s expertise in diverse marketing disciplines have produced successful programs and campaigns for a hundreds of national brands in a variety of industries, including: banking and finance; e-commerce; food service; healthcare; real estate; technology; and tourism.