Representatives from The Brandon Agency announced today that, following its acquisition of Benghiat Marketing & Communications, the full-service marketing agency has retained Benghiat’s client Athens Foods, the world’s largest producer of fillo dough and fillo products. Brandon will provide Athens Foods with a complete marketing program that includes: strategic planning, website design and development, creative, package design, digital media, social media, public relations and market research and will continue to service the account from the agency’s Cleveland office.
Athens Foods is available at grocery stores nationwide. To view a full list of fillo products, visit www.athensfoods.com/foodservice-products/.
“We are pleased to strengthen our marketing efforts by partnering with The Brandon Agency,” said Athens Foods CEO Scott Sumser. “The end result will be a more cohesive brand, with added exposure and increased awareness throughout the nation.”
“We are excited to partner with Athens Foods and to support its marketing strategy and new initiatives,” said Scott Brandon, CEO of The Brandon Agency. “The company dominates the fillo marketplace, and we are confident our efforts will help increase the awareness, and usage of Athens Fillo Dough and Athens Mini Fillo Shells among consumers who like to cook and bake”
For more information about Athens Foods, visit www.athensfoods.com.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
The Brandon Agency specializes in integrated marketing for categories such as banking, finance, healthcare, real estate and travel, and examples of clients include Santee Cooper, Southern Tide, National Golf Management, CBL and Associates, and Sonesta Resort Hilton Head Island and Sonesta Gwinnett Place. Following the recent acquisition of Benghiat Marketing & Communications, The Brandon Agency expanded its client roster to include brands such as A.J. Antunes, Athens Foods, DayMark Safety Systems, Flat Technologies (U.S.), Gendron, Inc., Eagle Group, Norman Noble, Inc., and NVISION/North American Corp.
A Certified Google Adwords Partner, and winner of the most Addy’s in its district, The Brandon Agency is headquartered in Myrtle Beach, S.C., with offices in Charleston, S.C., Charlotte, N.C., and Cleveland, Ohio. In 2013, The Brandon Agency also merged with Wilson Lass, a Colorado-based agency known for its creative work for clients in the sports and recreation, hospitality, medical, real estate and resort industries.