The public relations and social media activities will focus on driving customer awareness, building brand differentiation and driving preference for Goodnight Brothers’ all-natural line of ham products.
“We are excited to be part of the Goodnight Brothers team,” said Scott Brandon, CEO of The Brandon Agency. “We’re looking forward to working with them to introduce their all-natural line of ham products to consumers nationwide.”
In addition to the public relations and social media efforts, The Brandon Agency will also be executing brand-design for a micro-site and product packaging.
Goodnight Brothers has been specializing in the art of dry curing hams since 1948. The company’s focus is on curing, aging, de-boning, slicing and packaging country ham for the food service and retail industries. Goodnight Brothers pride themselves on paying close attention to quality and detail, while providing customers with over forty different cuts and numerous packaging options.
“The Brandon Agency is the perfect addition to our team, helping us get the word out about our all-natural products and telling the story of who we are as a company,” said Bill Goodnight, vice president of Goodnight Brothers.
The Brandon Agency has been the driving force behind many well-known brands including Fish Hippie, CresCom Bank, Santee Cooper, HTC, Williams Knife Co., Brittain Resorts & Hotels and Beaufort, S.C., developing and delivering tangible results that positively impact business.