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The Brandon Agency Launches New Creative Campaign for Hook + Gaff Watch Company


The Brandon Agency, the only accredited brand strategy agency in the Carolinas, has recently launched a new creative campaign for South Carolina-based luxury brand Hook + Gaff Watch Company. The campaign showcases the unique craftsmanship and versatile features of the Southern-designed sport watch that caters to the lifestyle of a true outdoorsman.

Hook + Gaff approached the agency with a desire to grow awareness of the brand, as well as wanting creative that would help them grow. From day one, both Hook + Gaff and The Brandon Agency have been dedicated to connecting more with their audience and exponentially growing their fan base.

The creative team at The Brandon Agency specializes in crafting and executing trailblazing ideas that deliver big results for businesses. The Brandon Agency is part business consultant, part marketer, part tech start-up and part idea factory, all bundled together with a keen understanding of consumer behavior. The ability to not only generate forward-thinking ideas but also execute them on time and on budget with amazing results is what sets the agency apart from the rest.

Featuring Hook + Gaff’s first-run Fleetmaster watch, the campaign was produced in The Brandon Agency’s Charlotte, N.C. studio and all photography was shot with a macro lens and studio lighting to capture the best look. The Fleetmaster represents the beautiful balance of Southern quality with Swiss ingenuity and features a highly sought-after Swiss ETA 2836 automatic movement for the gentleman with exquisite taste.

‘Time Management’ and ‘Man on A Mission,’ the first iterations for the new conceptual ads, will begin to roll out in late quarter one. Time Management illustrates the durability and luxury of the watch in a clean, simple design. Man on A Mission consists of mixed-media episodes featuring real-life men that put Hook + Gaff to the test in extreme outdoor pursuits.

“The new Time Management campaign features clean and simple images; showcasing the understated elegance and hefty craftsmanship of the Fleetmaster,” said Missy Thompson, creative director for The Brandon Agency. “We are excited about the new concept and can’t wait to hear the feedback from consumers and fans of Hook + Gaff.”

The Man on A Mission campaign focuses on the watch and it’s performance in real life. At its core, the goal of the campaign is to share the stories of real outdoorsmen’s thrilling pursuits to entice and excite fellow adventure-seeking consumers.

Social advertising for the Time Management campaign began in February and will be featured in the April/May issues of Garden & Gun and Marlin Magazine. The Man on A Mission campaign will debut its first episode this month. The iterations throughout the year will include trade show booths, celebrity endorsements, social media mentions and advertising, print, video, email and creative collateral.