The Brandon Agency rolled out the first phase of the new marketing campaign last week for The Myrtle Beach Mutiny, a National Premier Soccer League (NPSL) team.
The agency created a new logo and a website, as well as print ads showcasing new creative. Its social media channels also feature new creative and billboards supporting the Myrtle Beach-based team will appear next week along the Grand Strand. The scope of work also includes public relations efforts, with an emphasis on grassroots promotions.
All aspects of the brand refresh are focused around bringing the community together to support its local team and the tagline “Get Behind the Mutiny” is repeated throughout the new creative work. To view the new logo, visit the Myrtle Beach Mutiny’s new website.
In regard to social media, fans of the Myrtle Beach Mutiny can stay current on news and players by following the team on Facebook, Twitter, Instagram and YouTube.
The second phase of the marketing campaign will follow later this season.
The Brandon Agency began working with the Myrtle Beach Mutiny in early 2014 to develop its new marketing campaign.
“We’re excited to roll out a new look and brand for our team,” said Pat Piscitelli, sports director for the Myrtle Beach Mutiny. “We have some very creative promotions planned for this season and we can’t wait to see our fans’ support.”
“Our partnership with the Myrtle Beach Mutiny gives us an opportunity to work with a fun sports brand in all aspects of its marketing efforts,” said Scott Brandon, CEO of The Brandon Agency. “The campaign is geared toward bringing the community together to support a major soccer team in our very own backyard and we’re excited to bring this campaign to life.”
For more information about the Myrtle Beach Mutiny and to purchase tickets to this season’s games, visit www.mbmutiny.com/.
The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid. NPSL teams are eligible to participate in the U.S. Open Cup through their affiliation with the U.S. Soccer Federation (USSF) and the United States Adult Soccer Association (USASA). The NPSL operates in 60+ markets from across the country and is currently one of the fastest-growing soccer leagues in the U.S. Two Major League Soccer (MLS) clubs, D.C. United and the New York Red Bulls, operate U-23 squads in the NPSL.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a fully integrated marketing agency with offices in Breckenridge, Colo.; Charleston, S.C.; Charlotte, N.C.; Cleveland, Ohio; Myrtle Beach, S.C.; and Sofia, Bulgaria. Being the most creatively awarded agency in North Carolina, South Carolina and Virginia for the past 12 years, The Brandon Agency’s expertise in diverse marketing disciplines have produced successful programs and campaigns for a hundreds of national brands in a variety of industries, including: banking and finance; e-commerce; food service; healthcare; real estate; technology; and tourism.