Upstate SC Alliance campaign

The Brandon Agency Develops ‘Together, We Grow: #TeamUpstate’ Campaign For Upstate South Carolina Alliance


The Brandon Agency, the only certified brand strategy agency in the Carolinas, developed and executed the ‘Together, We Grow: #TeamUpstate’ campaign for Upstate South Carolina Alliance with a mission to impact the economic development of the Upstate. The Upstate South Carolina Alliance is a regional economic development organization designed to market and promote the dynamic, commerce-rich, northwestern corner of South Carolina.

The goal of the campaign is to better connect local economic development agencies, the private sector, and regional stakeholders to showcase that a team approach makes the Upstate’s business case stronger for attracting and growing business.

The #TeamUpstate campaign tells unique stories of several organizations with headquarters in the Upstate, and is intended to deepen community awareness of the benefits of economic development while growing relationships with more than 170 investor companies and public sector partners who share a vision of enhancing the Upstate’s economic prosperity. In order to tell these stories, the agency developed an extensive creative campaign with videos, logo design and content creation that has been featured through a series of advertisements placed in Upstate regional publications in addition to a targeted social media strategy.

“It’s been a pleasure to work with Upstate South Carolina Alliance and develop a campaign that creates even greater awareness for the Upstate as an economic development hotspot,” said Scott Brandon, CEO of The Brandon Agency. “This campaign is fun and innovative and will help attract new companies to the Upstate.”

Check Out the Work Here