The Brandon Agency announced today that agency CEO Scott Brandon is a speaker at the National Golf Course Owners Association (NGCOA) annual conference this February. Brandon’s session, titled “The New Frontier: Using Social Media and Digital Marketing to Dominate the Marketplace,” will explain how consumers are making buying decisions today and how this impacts the golf marketplace.
The annual conference will be held in Orlando, Fla., from Feb. 3 to Feb. 6, 2014.
Brandon’s session is planned for Wednesday, Feb. 5, at 8:15 a.m. at the Rosen Centre Hotel in Orlando
This year, the NGCOA’s annual conference focuses on best practices to rescue a declining golf course identified by the conference. Attendees will work together to discuss and create solutions for the golf course, all the while identifying issues facing the golf industry. In addition to roundtable discussions and education sessions, the conference includes a golf outing, golf industry show and awards dinner.
To register for the conference, visit http://www.ngcoa.org/ac2014/.
“It is important that as marketers, we constantly adapt to new and innovative technologies,” said Brandon. “Our agency’s history in the golf category and current work with a variety of golf industry clients helps provide us with the expertise needed to maneuver these channels. The upcoming conference allows us the opportunity to come together and share what is delivering results and what direction we need to be moving in for success.”
The Brandon Agency has extensive marketing experience within the golf industry and has worked with clients such as Golf Academy of America, National Golf Management, IBS Club Software, Play18 Solutions and Myrtle Beach Golf Holiday.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
The Brandon Agency specializes in integrated marketing for categories such as banking, finance, healthcare, real estate and travel, and examples of clients include Santee Cooper, Southern Tide, National Golf Management, CBL and Associates, and Sonesta Resort Hilton Head Island and Sonesta Gwinnett Place. Following the recent acquisition of Benghiat Marketing & Communications, The Brandon Agency expanded its client roster to include brands such as A.J. Antunes, Athens Foods, DayMark Safety Systems, Flat Technologies (U.S.), Gendron, Inc., Eagle Group, Norman Noble, Inc., and NVISION/North American Corp.
A Certified Google Adwords Partner, and winner of the most Addy’s in its district, The Brandon Agency is headquartered in Myrtle Beach, S.C., with offices in Charleston, S.C., Charlotte, N.C., and Cleveland, Ohio. In 2013, The Brandon Agency also merged with Wilson Lass, a Colorado-based agency known for its creative work for clients in the sports and recreation, hospitality, medical, real estate and resort industries.
For more information about the agency, call (843) 916-2000 or visit www.facebook.com/BrandonAgency.