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The Brandon Agency Adds Hook + Gaff to Expanding Outdoor Lifestyle Client Roster

The Brandon Agency has been named agency of record for South Carolina-based Hook + Gaff Watch Company.

The agency’s team will assist Hook + Gaff with all marketing efforts, including: brand development, digital marketing, creative, interactive, website development, public relations, social media, content development, collateral development, research, shopper marketing, retail system management, search engine marketing, media planning and analytics.

“We are excited about the incredible opportunity Hook + Gaff has ahead of it,” said Scott Brandon, CEO of The Brandon Agency. “Our experience in the outdoor lifestyle and retail categories will help us to strengthen Hook + Gaff’s overall marketing efforts and increase their sales. The best part is this client is smart and hungry for growth, and that really fits who we are and what we do as an agency.”

Hook + Gaff engineers powerful and durable, yet stylish, watches for those who enjoy the sporting life. What started as a pipedream for founder Michael Sims has turned into a successful business with growing notoriety: Outdoor personality and television star Captain Carter Andrews is among the many supporters of the brand.

The Brandon Agency has been the driving force behind well-known brands, including Fish Hippie, Williams Knife Co., CresCom Bank, HTC, Brittain Resorts & Hotels and Beaufort, S.C., developing and executing revolutionary business-building ideas that have fueled their growth.

To learn more about Hook + Gaff and its products, visit hookandgaff.com, Twitter, Facebook, and Instagram. And for more information about The Brandon Agency, visit TheBrandonAgency.com or like us on Facebook, follow us onLinkedIn, Instagram and Twitter.