The Brandon Agency and Benghiat Marketing & Communications today announced that The Brandon Agency has completed the acquisition of Benghiat.
The Brandon Agency has pioneered integrated marketing solutions that engage the customer along the consumer decision journey in a digital age. Employing advertising, public relations, interactive and social media, the agency places more digital media than any other agency within the Southeast. Founded in 1959, The Brandon Agency is known for its work in the areas of hospitality, travel and tourism, luxury goods, consumer-packaged goods, real estate, business-to-business and healthcare. The South Carolina-based agency is headquartered in Myrtle Beach, with offices in Charleston, S.C., Charlotte, N.C., and now Cleveland, Ohio.
Benghiat Marketing & Communications, a Cleveland-based agency founded in 1983, specializes in the consumer packaged goods, business-to-business, medical device and food industry categories. Benghiat clients have benefited from its SmartMarketing System, developed more than 30 years ago, and has supported current and past clients in 13 states and six countries, including Allen Medical Systems, A.J. Antunes, Athens Foods, DayMark Safety Systems, Eagle Group, Fiesta China, Flat Technologies, Frank’s Sauerkraut, Gendron Inc., Hamilton Beach, Hampton Farms Peanuts, Marzetti, Norman Noble, Inc., NVISION/North American Corp, Rational USA and Vita-Mix.
The acquisition is the result of The Brandon Agency seeking opportunities to grow its client roster in key categories and gain expertise from within the existing Benghiat team. All existing members of the Benghiat team will remain employees of The Brandon Agency and Benghiat Marketing founder Russell Benghiat will also remain to focus on client relations and new business growth.
“Our partnership with Russell and the Benghiat Marketing team is a great opportunity for The Brandon Agency,” said Scott Brandon, CEO and president of The Brandon Agency. “This will allow us to add expertise in new categories, particularly in the business-to-business space. We will also have the opportunity to learn a great deal from Russell and his team. I consider Russell to be a brilliant marketer and we will benefit greatly from his expertise and thinking. This move is also consistent with our desire to continue to grow our agency and the skill sets we can offer to our clients.”
“In addition to our synergistic client fit, I am impressed with how The Brandon Agency connects with target customers who are actively shopping brand options and seeking information online and elsewhere,” said Russell Benghiat, regional president. “This approach drives results at a much lower cost than traditional front-end branding and marketing strategies.”
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
The Brandon Agency specializes in integrated marketing for categories such as banking, finance, healthcare, real estate and travel, and examples of clients include Glory Foods, Inc., Santee Cooper, Southern Tide, National Golf Management, CBL and Associates, and Sonesta Resort Hilton Head Island and Sonesta Gwinnett Place. Following the recent acquisition of Benghiat Marketing & Communications, The Brandon Agency expanded its client roster to include brands such as A.J. Antunes, Athens Foods, DayMark Safety Systems, Flat Technologies (U.S.), Gendron, Inc., Eagle Group, Norman Noble, Inc., and NVISION/North American Corp,.
A Certified Google Adwords Partner, and winner of the most Addy’s in its district, The Brandon Agency is headquartered in Myrtle Beach, S.C., with offices in Charleston, S.C., Charlotte, N.C., and Cleveland, Ohio. For more information about the agency, call (843) 916-2000 or visit www.facebook.com/BrandonAgency.