Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media
Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...Read More about Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media