The second annual New South Digital Marketing Conference announced today the addition of Rivers Pearce and Zack Hanebrink from BoomTown, and Adobe’s Matt Langie to its lineup of speakers for its conference on Friday, May 17, at the Marriott Resort & Spa at Grande Dunes in Myrtle Beach, S.C. The digital learning conference, co-hosted by The Brandon Agency and Fuel Interactive, provides attendees with the opportunity to engage with and learn from leading industry experts through a variety of breakout sessions. To purchase tickets, visit

Pearce and Hanebrink, both from BoomTown, will provide attendees with tactical and real-world strategies for today’s small business. Topics will include content marketing, onsite search engine optimization (SEO), inbound linking, public relations, and the different between traditional SEO and inbound marketing. Additionally, Pearce and Hanebrink will address how today’s small businesses can leverage pay-per-click (PPC) in their inbound marketing strategy.

Pearce, the director of inbound marketing services for BoomTown, has worked with numerous Fortune-500 companies, managing pay-per-click and SEO campaigns. Pearce founded BoomTown and helped scale its client base from 70 clients to more than 550.

As the inbound marketing manager, Hanebrink focuses on marketing, public relations, branding and integration.

Langie, a digital marketing expert and veteran from Adobe, will share his “Big Data” experience with attendees and will address how they can transform data into real-time insight, and instant action. Langie will also teach New South attendees how to partner with an organization’s decision makers to help turn data into measurable results for the company.

As the senior director of product and solutions marketing for Adobe’s Digital Marketing Business Unit, Langie is responsible for marketing the company’s digital marketing solutions that generate nearly a billion dollars in revenue each year. His responsibilities include market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence, and product evangelism.

Currently, New South is offering an early bird ticket for $99 if purchased by Sunday, March 31. Tickets may be purchased at Expo booths are also still available for $300. An exclusive $49 student ticket is also available for the first 50 students who email info@newsouthdigital.comfrom their student email accounts ending in .edu.

For additional information, visit www.newsouthdigital.comor call (843) 916-2000. Follow New South Digital on Twitter at

About New South Digital Marketing Conference

Founded in 2012 by The Brandon Agency and Fuel Interactive, the New South Digital Marketing Conference is a pioneering digital marketing conference that allows attendees to engage with and learn from industry experts. In addition to keynote speakers, the conference has featured comprehensive breakout sessions conducted by experts from some of the most innovate online companies in the world, including Adobe, Brightcove, ExactTarget, Google Travel, TripAdvisor, Yahoo! and Yelp. Digital marketing topics discussed include how to improve organic search engine rankings, using analytics and business intelligence to improve targeting and results, maximizing mobile marketing initiatives, using local and geo-location to target new business, utilizing consumer reviews to help improve sales, acquiring more fans and followers and turning them into brand evangelists, positioning oneself as a trusted expert to target audiences, uncovering untapped digital channels to your business, video tutorials, and increasing the performances of opt-in email databases. This year’s conference will be held on Friday, May 17, 2013, in Myrtle Beach at the Marriot Resort & Spa Grande Dunes. For more information, visit or

About The Brandon Agency

Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.

Currently, the agency works with a variety of clients within the travel and tourism, healthcare, consumer packaged goods, telecommunications, finance, and education categories, including Glory Foods, Inc., the Beaufort Regional Chamber of Commerce, Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, CresCom Bank, Provost Academy South Georgia and Columbus Regional Healthcare System.

The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit or