Arthur State Bank, a $725 million financial services institution headquartered in Union, S.C., has named The Brandon Agency as its agency of record. The new relationship, led by Brandon’s Myrtle Beach office, will encompass all aspects of integrated marketing including creative strategy, content marketing, media planning and buying, digital, public relations, website maintenance and CRM.
Founded in 1933, Arthur State Bank operates an 18-branch network that spans from Columbia, S.C. through the Upstate of South Carolina, specializing in providing personalized community banking services. The bank has been recognized nationally for its safety and soundness, including a past article in Money magazine that named Arthur State Bank as one of the 100 safest banks in the United States.
The Brandon Agency will focus efforts on driving new account openings as well as deposit and loan growth. “We have a strong track record of helping financial institutions grow, while at the same time being very efficient with their marketing budgets,” said Scott Brandon, CEO of The Brandon Agency. “We appreciate Arthur State Bank’s confidence in us and look forward to putting our experienced financial services team to work for them.”
“We are very pleased with our decision to join The Brandon Agency. They are innovative and consistently find various ways of advancing our digital campaigns – and they have developed a very good understanding of our vision and the information we want to share in the market,” said Daniel O. Cook, Jr., Chief Executive Officer & CFO, COO of Arthur State Bank. “The Brandon Agency takes the team approach to working with us in helping to meet our deadlines and expectations, making it easier for us to run the bank while they handle the marketing. We look forward to growing a strong partnership with them.”