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Why Marketers Should Rethink Their Twitter Strategy


According to recent numbers released by the Pew Research Center, the amount of Twitter users logging into the site on a daily basis has been steadily increasing since 2010, and making marketers think more about using the platform for promoting clients.

The research shows the number of daily Twitter users has been on the rise from two percent in 2010, to five percent in 2011 and up as high as eight percent in February 2012.

Here’s another important number to note: in November 2010, eight percent of online consumers said they looked at Twitter “occasionally.” That number has now grown to 15 percent.

Researchers have contributed the increase in the rise of Smartphone usage, with eMarketer research suggesting three in five mobile users do or will have Smartphones.

The demographic of Twitter users supports that theory. Research shows 31 percent of Twitter users are between the ages of 18-24, which is also the group that is seeing the fastest Smartphone adoption rate.

Twitter is trending to become just as important as Facebook in terms of interactive marketing plans, showing a double in the number of users since May 2011.

Although Facebook is still king with 900 million registered users, Twitter is catching up, with an estimated 600 million registered users. Numbers that indicate marketers need to shift their focus when it comes to the many social platforms.