Use hot spots for the most appealing and/or attention-grabbing aspects. There is a distinctive pattern of eye fixation when the landing page loads in front of us.
Note the heat map graphic:
– Our eyes are naturally drawn to elements such as bullet points, lists, icons and large typography. Typically, this is also in the top section of the Web site, so you need to make sure you put your most important “grabbing” information up there.
– Note on the example how much of the page is not even viewed.