Blog

Web Site Design Tip 7 – Learn From Your Competitors

Date
30 Jun 2008
Author
Brandon

What are your competitors’ sites doing right and wrong? Identifying your competitors is always regarded as a high priority for any business. If you are not adding any value to an existing product or service, why would customers switch to your business? If you are providing your product at a lesser cost this should be represented clearly on your site. Looking at competitors’ Web sites also gives you a chance to take a step back and put yourself in the shoes of your target audience. What do you like about the competitor’s Web site (navigation, clear information, professional feel)? One of the first things I do whenever we begin work on a new client’s Web site is to embark on a comprehensive examination of our client’s competitors. You will be surprised by what you can learn.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
healthcare physician and sales
Blog

Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies

For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
Customer Journey Mapping
Blog

Optimize Your B2B Customer Journey With Advanced Data Mapping

Most B2B brands are sitting on a gold mine of data about their customer journeys. But having the data and knowing how to use it effectively are two vastly different things. Fortunately, taking a smart, structured approach to data analysis can transform scattered information ...
pin dots on network
Blog

Effective Media Planning Strategies for Telecom Brands in Competitive Markets

Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry.  Competition is, too — and it’s making it harder than ever for providers of the i...
Wilmington Health
True care outdoor billboard
See how Wilmington Health rewrote the rules on local care—transforming from underdog to undeniable with a brand built on True Care.
Santee Cooper
lady sitting on counter in laundry room
Our Defeat the Peak campaign proved that when bragging rights are on the line, even peak hours don’t stand a chance.