What are your competitors’ sites doing right and wrong? Identifying your competitors is always regarded as a high priority for any business. If you are not adding any value to an existing product or service, why would customers switch to your business? If you are providing your product at a lesser cost this should be represented clearly on your site. Looking at competitors’ Web sites also gives you a chance to take a step back and put yourself in the shoes of your target audience. What do you like about the competitor’s Web site (navigation, clear information, professional feel)? One of the first things I do whenever we begin work on a new client’s Web site is to embark on a comprehensive examination of our client’s competitors. You will be surprised by what you can learn.