Woman on Instagram

Facebook Introduces In-App Shopping with Facebook & Instagram Shops

Facebook launched a new “Shop” feature on Facebook and Instagram that allows consumers to shop within their respective applications. Consumers can now shop, buy, and purchase all within the platforms without having to leave and go to a brand's website...

Read More about Facebook Introduces In-App Shopping with Facebook & Instagram Shops

6 Do's & Don'ts for your Next Livestream

6 Do’s and Don’ts for Your Next Livestream

In our last blog, we highlighted 8 ideas for livestreams that are likely to lure in the viewers. This blog will go into detail of 6 best practices to keep in mind for your future livestreams:

Read More about 6 Do’s and Don’ts for Your Next Livestream

Graphic depicting social engagement

5 Ways to Boost Organic Social Media Engagement

As a seasoned Social Media Manager, I have long researched (and attempted to debunk) the theory that you must “pay to play” on social media. Working potential customers through strategic purchase funnels, dynamically retargeting pertinent messaging to reach the correct...

Read More about 5 Ways to Boost Organic Social Media Engagement

#Insta-Knowledge: Instagram Trends

#Insta-Knowledge: Instagram Trends

Instagram — the once trendy, now unstoppable network — has become so much more than a place to share basic photos of your lunch and daily selfies. With more than one billion active users each month, Instagram is a world...

Read More about #Insta-Knowledge: Instagram Trends

25 Social Media Posts That Are Sure to Grab Attention and Get Likes

25 Social Media Posts That Are Sure to Grab Attention/Get the Likes

In the 21st century, having a robust social media presence is a near-requirement for a successful brand. Consider this: In 2015, Facebook influenced more than half of consumers’ purchasing decisions — both online and offline. That number was up from...

Read More about 25 Social Media Posts That Are Sure to Grab Attention/Get the Likes

Intro to TikTok

New To TikTok? Here's the 411.

It’s been some time since a new social media platform has been created and stuck around long enough for millions of users to maintain accounts with millions of followers and daily views, but that’s exactly what TikTok has done. The...

Read More about New To TikTok? Here's the 411.