5 Tips and Best Practices for Your B2B Website

5 Tips and Best Practices for Your B2B Website

Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.

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4 Steps to Choosing an Automation Platform

4 Steps to Choosing an Automation Platform

A marketing automation software tool is an advanced platform designed to help marketers capture leads, nurture them further down the sales funnel, and analyze lead behavior and campaign performance. Marketing automation tools are an essential resource for B2C and B2B...

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12 Ways to Get Your Website Visitors to Come Back

Many Happy Returns: 12 Ways to Get Your Website Visitors to Come Back

As marketing specialists are painfully aware, luring first-time visitors to your website is no easy task. While the average cost of getting a new visitor to browse your website varies greatly between industries and advertising platforms, trust us — it’s...

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15 Wordpress Plugins for the Small Business Owner

15 WordPress Plugins that are Perfect for the Small Business Owner

Since its launch in 2003, the WordPress content management system has become immensely popular in the 21st century business world — and for good reason. The powerful software tool offers a host of attractive features and characteristics, including a vast...

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Man sitting and using his phone

"Mobile doesn't matter," said no marketer ever.

A quick glance around a subway train, a ticket line, or even your own dinner table will reveal a fact that you already know to be true: People are always on their mobile devices these days. They’re using them to...

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Graphic of desktop, tablet and phone

Four Web Designs that Work on Every Device

As the Web evolved from desktop to handheld, web designers, developers, businesses and brands have needed to figure out ways to create websites that look great – and function better – not only on the diverse range of devices at...

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