4 Steps to Choosing an Automation PlatformA marketing automation software tool is an advanced platform designed to help marketers capture leads, nurture them further down the sales funnel, and analyze lead behavior and campaign performance. Marketing automation tools are an essential resource for B2C and B2B...
Increase Your User Appeal: 8 Tools for Making Your Website More InteractiveSince the emergence of commercial internet service providers in the late 1980s and early 1990s, the amount of content on the World Wide Web has exploded. To put the exponential growth into perspective, consider this: The total number of websites...
The Importance of Social Media Follow and Share Buttons on Your WebsiteWorking in interactive marketing, one of the first things I look for when visiting a website for the first time is an active presence on any social media platforms like Facebook, Twitter or LinkedIn.
Many Happy Returns: 12 Ways to Get Your Website Visitors to Come BackAs marketing specialists are painfully aware, luring first-time visitors to your website is no easy task. While the average cost of getting a new visitor to browse your website varies greatly between industries and advertising platforms, trust us — it’s...
What is a ‘freemium’ business model, and should my brand consider one?The digital age has reshaped the 21st century business landscape in a world of ways, bringing major changes at even the highest of levels. Just to name a few of the big-picture impacts ushered in by the digital business revolution:
15 WordPress Plugins that are Perfect for the Small Business OwnerSince its launch in 2003, the WordPress content management system has become immensely popular in the 21st century business world — and for good reason. The powerful software tool offers a host of attractive features and characteristics, including a vast...
"Mobile doesn't matter," said no marketer ever.A quick glance around a subway train, a ticket line, or even your own dinner table will reveal a fact that you already know to be true: People are always on their mobile devices these days. They’re using them to...