Here at Brandon we subscribe to a very interesting service called Iconoculture which spots world-wide trends and assists us in brand planning for our clients. A recent trend identified by Iconoculture was very interesting…
Insight – Regional travelers can be fiercely loyal to—and defensive of—the places they love. Part of the appeal of regional resorts is the authentic, local experiences they offer. National travel brands can succeed in regional resort areas, but the better known your brand, the more you will need to respect the unique character of the regional resort area you’re entering.
This insight could apply for “Myrtle”. She could defend (without sounding defensive) MB.
Fact – According to the 2001 National Household Travel Survey, half of all long-distance trips (50 miles or more) were leisure travel. 62% of long-distance trips were to destinations within the travelers’ home states. And 9 out of 10 of all long-distance trips were taken by personal vehicles.