When your mission is to partner with clients and grow their business from the inside out, sometimes you have to take your own advice – literally.
That’s why over the next few months, The Brandon Agency’s headquarters in Myrtle Beach will be undergoing a complete interior renovation.
While you won’t see much in the way of change on the outside of The Beach’s iconic building as you drive by on Highway 17, inside the 20-year-old beauty, it will be a whole different ballgame. Currently designed with multiple small offices mixed with large meeting spaces, the new interior design is going to open it up and increase the usable space.
“When you’re in an fast-paced environment like marketing communications, you don’t want walls between people,” said Scott Brandon, CEO of The Brandon Agency. “You want the energy that comes from collaboration, from hearing what others are talking about, and from being in touch with what is going on. You don’t want folks stuck in an office and out-of-the-loop.”
The Brandon Agency owes its start to a bank building – and the design shows it. Fifty years ago, Cecil Brandon came to Myrtle Beach to begin a banking career. As fate would have it, he arrived a few months early, so with time on his hands, he decided to take photographs around the beach and sell them as advertising postcards out of the trunk of his car. Had Cecil arrived a few months later, The Brandon Agency might very well be Brandon Banking today, but thanks to some spare time, an advertising agency was born, and Cecil never looked back.
A half a century later, the building – inside and out – still has that classic bank look. That won’t be the case – at least on the inside – after the remodel. The remodel will feature more open space, fewer offices, and multiple meeting and company shindig spaces. The design will allow for more flexibility, more people, and even more creativity.
When the renovation is done, not only will The Brandon Agency “move back home,” but the company’s sister agency, Fuel Interactive, will also move its headquarters there.
The renovation is scheduled for completion in Q1 of 2015. You can follow the progress and the talented worker bees from Coastal Structures on Facebook.
“This is long overdue,” added Brandon. “With the growth we’re experiencing and the changes that are constantly happening in our industry, the timing was right to make this a reality.”
“Over the years, The Brandon Agency has flourished into a full-service integrated agency with national clients and 100-plus employees,” said Brandon. “We’ve been through many changes and ’facelifts,’ as some might call them. Now it’s time for our building to get a facelift as well.”
Tyler Easterling
President & COO
An impassioned president with insightful account-management skills, Tyler learned to grow brands during her years working on such prestigious accounts as Celebrity Cruises, the Jacksonville Jaguars, Orient-Express Hotels and Seabrook Island Realty, where she developed a marketing plan that increased sales to $50 million in one year. With the sensibility of a businessperson, the foresight of a visionary and the tenacity of a true leader, Tyler is continuously applauded by clients and agency members alike for her ability to “get things done.” Besides her many work accolades, Tyler counts her family as her biggest blessing and largest inspiration.