8 Ideas to Amplify Your Hospitality Marketing Right Now

Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...

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How to Increase Customer Interest in Energy Efficiency

Would you go the extra mile to reduce energy use — and cost? Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so...

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Apple’s iOS 14.5 Is Here! Now What?

This week, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as...

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Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

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Positive Posture

Do you have someone in your life who’s constantly reminding you to stop slouching and sit up straight? You should probably give that kind individual a hug. He or she has been giving you one of the easiest, least-known secrets...

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Classic television

What's on TV? Television Consumption Trends

The Internet has changed how we consume media every day. New options are being introduced daily for watching television, listening to music and reading magazines, newspapers and books. But how has that changed what we watch, read and listen to?

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